I worked as a digital content strategist at Univision Interactive Media to lead the U.S. Spanish audience into an immersive and engaging digital experience. I crafted strategies that seamlessly integrate TV newsroom content into the digital space through market research, trend analysis, and innovative thinking. This has resulted in a significant increase in our digital audience and engagement.

I successfully influenced decision-makers to prioritize and produce high-quality digital content, ensuring optimal distribution across various platforms. As content manager I effectively directed the production and distribution of digital content, enhancing Univision34.com presence and organic traffic. I have honed our expertise in editorial planning, leveraging our insight into local, national, seasonal, and special projects.

Collaborating with the news team, we have developed a content strategy that complements the daily broadcast. Our creative content has not only supported sales and promotions but has also earned accolades such as the 2015 Edward R. Murrow Award, regional Emmy 2014, and Regional Emmy 2013.